Planty
Planty was born during the COVID-19 outbreak in 2020. We were required to think of a platform/service that could help people during this very unusual time.
We started by investigating what people were in need of during the pandemic thanks to interviews, digital diaries and online forms. Once we identified our insights, we started thinking of something that could link the desire to spend time outside with the obligation to stay home. We conceptualized an AR game that could take advantage of the outside world by building a fantasy digital environment while remaining inside the house.
This project was chosen to be part of the
2020 IXD Exhibition Design Unlocks Tomorrow.
Project concept, web development, mobile application UI, group supervision.
Team
Martina Andreotti, Marco Gabriele, Cecilia Gaetarelli, Alessandro Parca, Vera Salvaderi and Andrea Silvano
Project website ➚
Exhibit website ➚
(ITA) Keynote presentation ◉
