It's Cheaper Abroad

Project

Medical tourism online is advertised with the language of a product of consumption. We transposed real promos of medical tourism found on Instagram into a digital catalogue. The deals and promos on cosmetic surgeries aim at exposing mass marketing language and objectification. Through this processes we could also objectively analyze how Instagram is becoming a full-on e-commerce platform, even though users still believe in the photo-sharing platform they first met when the platform entered the market.

Role

Group coordination, copywriting, conceptualization, research, voice-acting, video ideation, music supervision

Team

by Martina Andreotti, Elena Buttolo, Marco Gabriele, Alessandro Parca, Federico Pozzi and Andrea Silvano

Project website ➚

Keynote presentation ◉

Density Design Course ➚